Design Bridge creates new premium designs for San Miguel
Design Bridge has designed new packaging for San Miguel 1516, aiming to establish it as the premium flagship beer for San Miguel.
San Miguel 1516 is currently only available in Spain and the new packaging is launching in that country this month.
A spokesman for Grupo – Mahou San Miguel says, ‘The previous packaging wasn’t playing the role of a premium flagship in the San Miguel portfolio. Consumers confused San Miguel 1516 with a strong beer whereas it is actually a Pilsen lager.’
Design Bridge has developed new 2D and 2D designs, and has created a new bottle profile for brand owner Grupo – Mahou San Miguel that mirrors the curve of the San Miguel logo.
In place of a large label, the new design features 1516 embossed on to the glass, while each bottle carries a red seal on the neck label.
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