ICO unveils digital strategy for paper company GFSmith

ICO Design Partners has created a new website for paper company GFSmith which it hopes will ‘inspire and educate’ site visitors.

New ICO designed GFSmith website
New ICO designed GFSmith website

Appointed through a credentials pitch in October 2011, ICO has sought a content rich strategy  which offers material from filmakers, photographers and copywriters – using GFSmith products.

An editorial section will deliver targeted news, such as trends in colour usage and commissioned contributions.

Editorial content featuring Noma Bar
Editorial content featuring Noma Bar

ICO digital partner Steve Lloyd  calls the site ‘a multifaceted creative journal’ and says, ‘in this respect it is important for the site to have the ability to grow and evolve, which is why we are delivering a phased approach to release and development.’

Editorial colour trend content
Editorial colour trend content

The look is very minimal so that ‘content is the absolute focus,’ set against a monochrome interface, according to ICO which will roll out a second phase of functionality after monitoring reaction to stage one, which launched on Friday.

The new site can be found here: http://www.gfsmith.com/

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Comments
  • Dan November 30, -0001 at 12:00 am

    If ‘content is the absolute focus’, why italic body copy? Interesting concept though.

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