Olympic Torch is Design of the Year
The London 2012 Olympic Torch, designed by Barber Osgerby, is the winner of the Design Museum’s Designs of the Year Award.
The gold-coloured torch is perforated with 8000 circles, which represent the 8000 torchbearers who will carry it on its 70-day relay ahead of the Games opening in July.
Deyan Sudjic, director of the Design Museum, says, ‘The 2012 Olympic Torch is elegantly designed and is a triumph of symbolism and beauty, the lightness and simplicity of the torch not only captures the spirit of London as Olympic host city but also demonstrates how design can celebrate traditional qualities in a modern manner.’
The torch, which also won in the product design category, was chosen from the seven category winners.
The architecture award went to the London 2012 Velodrome, by Hopkins Architects; the digital award went to the Microsoft Kinect and Kinect SDK and the fashion award went to the 132.5 Issey Miyake collection.
Meanwhile the furniture award went to the 1.3 Chair by Kihyun Kim, the graphics award went to the Nokia Pure font by Dalton Maag and the transport award went to the redesign for the emergency ambulance by the Helen Hamlyn Centre for Design and the Vehicle Design Department at the Royal College of Art.
These winners were selected from a shortlist of 89 projects, which included the Duchess of Cambridge’s wedding dress and the BBC Homepage Version 4.
All the shortlisted and winning design will be on show at the Design Museum until 4 July. You can read our review of the exhibition here.
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