Victoria Beckham unveils new fashion brand
Victoria Beckham has unveiled a new identity for Victoria, her new dress collection, which goes on sale in the UK this week.
The identity has been created by Doug Lloyd, for Beckham’s management group 19.
SVI Design, which created Victoria Beckham’s main identity in 2009, also worked on the project, although its identity has not been used.
Victoria by Victoria Beckham will be available at shops including Harvey Nichols, Harrods and Selfridges.
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Comments
Clean, simple, elegant! Whats not to like? Although unchallenging in that respect I would imagine that it’s the products that will do the talking, therefore a clean identity is a perfect approach and will hopefully reflect her design style. Nice job! @mrrichpalmer