Goosebumps to brand Danish city Aarhus

The consultancy was appointed to the project by Aarhus Kommune at the beginning of the year following a public tender, according to Goosebumps managing partner Ben Kingsmill.

Lisbeth Katborg Bjerre, of Aarhus Public Communications, says Goosebumps was appointed following a six-way pitch as it offered ‘the strongest concept for developing and implementing an international brand for Aarhus’.

The consultancy says it is now working with consultancy Global Cities to develop a new brand and strategy that will help the city’s objectives to attract 75 000 new residents, build 50 000 new homes, create 50 000 new jobs and enlist 20 000 extra students for its university by 2030.

Kingsmill says, ‘One of the key things we’re looking to do is instil a sense of pride in the city’. He says the consultancy is aiming to get brand recommendations to the city by early summer.

Kingsmill, formerly of JWT and McCann Erickson, joined Goosebumps last month alongside new head of strategy Jonathan Staines, who joined from BBH.