Harriman Steel brands Broderick’s cakes

Harriman Steel was appointed in February 2009 after the consultancy was approached by Broderick’s owners Barry and Bernard Broderick.

The consultancy was briefed to create a brand identity that would make the products stand out from competitors. It was asked to build on the Broderick’s back story and emphasise the natural and handmade quality of the products.

Harriman Steel designed a new logo, typeface, tone of voice, packaging, point-of-sale collateral and a website for the new range. The consultancy created a number of cartoons for the identity, including characterisations of the two brothers.

The range will include rocky road, chocolate brownie and flapjack bars and will be available at WH Smith shops across the UK from August.