On your marques

Those training for the Bath Half Marathon will feel an extra rush of inspiration when they see the event’s new identity created by Bath-based consultancy Northbank.

Northbank's logo for the 2012 Bath Half Marathon
Northbank’s logo for the 2012 Bath Half Marathon

The 2012 campaign and identity celebrates 30 years of the event and features expressive – and humorous – hand-drawn runners, illustrated by Simon Spilsbury.

From professional-looking athletes in the front, to Darth Vader and a chicken jockey bringing up the rear, the characters express the effort and passion of half marathon runners.

The 2012 Bath Half Marathon, with illustrations by Simon Spilsbury
The 2012 Bath Half Marathon, with illustrations by Simon Spilsbury

Northbank design director Simon Cryer says, ‘Simon’s illustrations are eye-catching, humorous and show the mix of people participating from elite athletes to family fun runners. They are a great counterpoint to the logotype.’

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  • Simon Barbato November 30, -0001 at 12:00 am

    Excellent work Spillers, and the guys at Northbank. I have next year’s Bath Half on my list of ‘things to do’….

    Simon Barbato

    Mr B & Friends

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