An identity for new literature award The Folio Prize
Sunday has worked with Planning Unit to create the branding for The Folio Prize, a new £40,000 literary award.
The Prize is sponsored by publisher The Folio Society, and will be awarded for the first time in March next year.
Sunday was approached for the work in late 2012 and brought in Planning Unit to work alongside it, winning a three-way pitch in November last year. Sunday led the creative direction on the project.
The work will be shown across all touchpoints including launch materials such as invites, bags and leaflets; stationery; the website and mobile site and other collateral.
Matt Beaven, editorial and creative director of Sunday, says, ‘The logo is striking, confident and very versatile. It was an impressively bold choice by the client that reflects the ambition of the Prize.’
Planning Unit co-founder Jeff Knowles says, ‘The ‘F’ is a really strong graphic device that can be used to extend the brand.’
The Folio Prize, unlike fellow literary prize the Booker, is open to writers of any nationality, and includes genre fiction such as crime and sci-fi. Nominated publications must be in English, but may be in print or digital.
In the US, “F” is a failing grade. As this is an international prize, I’m unsure how aspirational an “F” award will be to those on the western side of the Atlantic.