Blue Marlin creates branding and packaging for adult soft drink Zeo

The consultancy was appointed to create the graphic and structural packaging to introduce the drink to the market on and off-trade, aiming to position it as a ‘refreshing’ and ‘stimulating drink experience’.

The graphics use a minimalistic black, gold and white design; while the bottle itself has a curved, light-reflecting structure.

Guy Williams, Blue Marlin head of structure, says, ‘The flowing form of our structural design plays with your senses, like Zeo itself. Its curious curves unpredictably refract light, enigmatically disguising the physical shape of the bottle in a low-lit bar or nightclub setting.

‘The intangibility of the new design encapsulates Zeo’s mysterious mixology and unique sensorial effects in a bottle.’