Education in the age of rising fees and speed learning
In a controversial essay published on the Core 77 website in 2010 (‘Why Design Education Must Change’), the author and design commentator Don Norman wrote: ‘New skills are required, especially for such areas as interaction, experience, and service design. Classical industrial design is a form of applied art, requiring deep knowledge of forms and materials and skills in sketching, drawing, and rendering. The new areas are more like applied social and behavioral sciences and require understanding of human cognition and emotion, sensory and motor systems, and sufficient knowledge of the scientific method, statistics and experimental design so that designers can perform valid, legitimate tests of their ideas before deploying them.’
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