Top ten tips for designing limited-edition seasonal packaging
The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare for the inevitable backlash against all this commercialised holiday cheer.
But take heart! Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalising on holiday cheer and holiday spending habits for decades, and you can too. Here are some best practices for staying above the holiday fray and showing consumers a new side of your brand.
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