SAS creates new Sainsbury’s corporate website

SAS has designed supermarket Sainsbury’s new corporate website.

The site provides information such as case studies and award wins, and there are specific sections for investors, shareholders, journalists and those interested in corporate responsibility.

SAS says the site has been structured to link together content, in contrast to the traditional ‘siloed’ approach to corporate websites.

The site also has a dedicated section to promote Sainsbury’s views on the key issues affecting their different stakeholders.

SAS was appointed to the project following a pitch at the end of last year, according to head of new business Victoria Sugg.

She says, ‘The challenge on this project was one common to many large and complex organisations, especially those with a large consumer brand – how to build trust and enhance reputation in a way that crosses the divide between consumer and business audiences.’