Getting the ‘look’ for Glasgow 2014
The organisers of the Glasgow 2014 Commonwealth Games are seeking a consultancy to work on the ‘look’ of the Games as part of a £250 000 contract.
The organising committee wants to create a look and wayfinding signage programme ‘to create a sense of festivity and sportsmanship and to support and facilitate the effective and efficient movement of people and vehicles’.
The Glasgow 2014 identity was created by Marque, while Thomas Matthews was appointed in 2009 to work on signage, wayfinding and interpretation for the athletes’ village in Dalmarnock. Tayburn was appointed in March to work on brand strategy for the Games.
The Commonwealth Games organising committee now wants a consultancy to work closely with internal teams to create a ‘look’ that is ‘visually striking, versatile and cost-effective’ and can be applied to all Games venues as well as more widely throughout Glasgow and Scotland.
This will include deliverables such as a look creative strategy, venue surrounds, artwork and a guidelines manual.
The deadline for applications is 26 September, and the contract will run from 1 October to 30 August 2013. For more information visit ted.europa.eu, reference 2012/S 135-225679.
The London 2012 Olympic Games is currently rolling out its look and feel across Games venues and the wider city. The look has been developed by Futurebrand and Locog following Wolff Olins’ logo design.