Mother London create refreshed look for Boots pharmacies
Mother London and Jupiter Design has worked with Boots to design the refreshed-look pharmacies, consultation areas and the new Pharmacy & Health area for the brand’s website.
The revamp is led by Boots’ new ‘condition-led’ pharmacy approach, launched to reflect the population’s increasing longevity.
The new pharmacy area look and feel, implemented by Jupiter Design, will be used both in-store and online, with a new design and iconography by Mother that aims to make it easer for for customers to find and access healthcare and pharmacy services.
Iconography will replace the traditional people-based imagery used, and a new tone will be used across marketing materials, aiming to inspire customers to find out more about their health.
According to Boots, the new icons and language will ‘give a brighter, sharper and more dynamic way of communicating healthcare and pharmacy products and services’, while new in-store fixtures and fitting aim to ensure the pharmacy area is more visible.
Consultation rooms are also being revamped ‘to inspire better conversations between pharmacists and customers.’
The new Pharmacy & Health area has been launched on the Boots website, designed by the Boots in-house team.
For God’s sake bring back John McConnell. They seem to be going backwards.
I think this kind of icons are not an original and fresh idea 🙁
It’s clear, clean and maybe a bit sertile – which is what a pharmacy should be. It works for what it is. They caterer for old and young and it doesn’t alienate anyone.
Not too bad when you think the average reading age in this country is aged 8-10…
I disagree with the earlier older statesperson. Boots is so much easier to use nowadays – not designing for design’s sake, and delivering to the needs of the contemporary mass market and I think this work is probably appropriate for the target audience