Neville Brody creates RCA anniversary logo

Neville Brody has created a logo to mark the Royal College of Art’s 175th anniversary.

RCA

Brody, who is dean of the RCA’s School of Communication, has created the logo to be used throughout the year.

The RCA was founded in 1837 as the Government School of Design. It started out with just 12 students, based in a wing of Somerset House.

The RCA now has an enrollment of more than 1100 students from 58 countries.

This year, the RCA is launching new masters programmes in interior design, service design, games design and information experience design.

It is also planning programmes in global innovation design and moving image and documentary animation.

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Comments
  • Aaron November 30, -0001 at 12:00 am

    Not sure if you really need the red quarter circle on the 1. I just put a white box over it and it looks loads better – I suggest the RCA should do the same.

  • rob November 30, -0001 at 12:00 am

    Wow! That’s a bit of a car crash… you say this guy’s dean at the RCA??

  • suzi November 30, -0001 at 12:00 am

    Balanced and structured simplicity. Refreshing.

  • Ilona Gaynor November 30, -0001 at 12:00 am

    HA HA HA HA, disgrace.

  • Paul Rand November 30, -0001 at 12:00 am

    Oh my God it’s like kindergarden. What’s with all the colours, and why is the crest and the 7 sticking out at the bottom?

  • Gareth Coxon November 30, -0001 at 12:00 am

    @ rob – Google ‘Neville Brody’ and you’ll see why he’s dean 🙂

    This seems a little haphazard but like the mix of old and new, can see it adapting well for other promotional material.

  • Rik Moran November 30, -0001 at 12:00 am

    I’m going to reserve judgement until I see the how it works across different platforms. I sense this might come to life when we see it used in a more modular way.

  • hywel edwards November 30, -0001 at 12:00 am

    Think its rather unfussy, celebratory

  • Ana Teixeira November 30, -0001 at 12:00 am

    Nice!
    Nice dynamics between the shapes, cool contrast at play with the classic logo and the modernist synthetic forms

  • Mike McMonagle November 30, -0001 at 12:00 am

    Asking for comment on design is fruitless. There’s always the snorting design lightweight prepared to vent his unfulfilled, curled-up, buttock clenched vitriol without so much as a consideration for it’s actual merit.

    Mindless critique is simple.

    Excelling your way to Dean of the RCA is not.

    Brody deserves better than to be “Have Your Say”ed by anonymous losers with a fraction of his talents.

    It’s a logo I can visualise on posters and branding collateral. Works for me.

  • Dave E November 30, -0001 at 12:00 am

    Interesting energy, the pleasant consideration of the modern paying homage to the traditional – but for me some areas would be further refined.

  • Rik Barwick November 30, -0001 at 12:00 am

    For once i have to say I like it, Brody’s recent work in my opinion looks a bit lazy (maybe he is too busy in his deanship’s?) but this actually looks quite cool.

    It’s always hard working around brands current identities so it works for me.

  • Al Davies November 30, -0001 at 12:00 am

    I would like to see it in context before I pass my judgement, but I’m not a fan of it as it stands. Brody is and always shall be godlike, but I don’t think this works very well, the shapes are a little too detached from the royal seal. But like I said, maybe they work really well when used on the RCA’s signage etc

  • Etta J November 30, -0001 at 12:00 am

    Like or dislike his work, be courteous of how much Brody invests in education at a time when funds and cuts make relentless struggle. Highly mindless discussion though I do enjoy the different attention he attracts. Well done, Sir, I think the job is done here.

  • Anon November 30, -0001 at 12:00 am

    Lol.

  • Ryan W. Kimball November 30, -0001 at 12:00 am

    No one with any self respect would trash someone’s work in public while hiding behind an alias — that’s cowardly.

    The concept of infusing classic and modern elements is solid and I like the use of color, but it has a bit of an awkward balance and I’m not too keen on the forms used for the ‘1’ and the ‘5’. That said, I’m not aware of the specific challenges Mr. Brody faced in tackling this project and, as others have noted, I would have to see it in various applications to assert a fully-formed opinion.

  • david moody November 30, -0001 at 12:00 am

    The numbers work well and can easily work across many platforms but I feel that having the ‘seal’ in the design looks a bit forced. Maybe leave it out all together or insert in its place RCA in the same style?

  • Gary Cooke November 30, -0001 at 12:00 am

    As an ex RCA student and fan of Neville Brody I have to say I’m a tad underwhelmed – looks awkward and a bit clumsy, though perhaps it will come alive in its implementation. I’ll be watching with interest.

  • Anoopa John November 30, -0001 at 12:00 am

    I’m curious to see this used in other platforms… Although I wish the blue for 1 was a bit more stronger, it looks a bit too pale for me. I’m also, wondering what’s the reason behind the different colours that were chosen?

  • Gary Cooke November 30, -0001 at 12:00 am

    As an ex RCA student and a Neville Brody fan, I must say I’m a tad underwhelmed. The elements all seem rather awkward – even clumsy, though it may come alive in its implementation. I’ll be watching with interest.

  • Simon Gardner November 30, -0001 at 12:00 am

    Thank You Mike McMonagle for speaking sense

  • RIch Palmer November 30, -0001 at 12:00 am

    Never been a fan of Neville Brody, he talks the talk, but…. @mrrichpalmer

  • Glenn Johnson November 30, -0001 at 12:00 am

    Love it – its the kind of odd quirkyness mixed with tradition that makes the RCA what it is.

    It’s worth talking about – compare with the Olympics 🙂

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