Tuesday, 30 September 2014
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Adobe rebrands Creative Suite and plans new hardware

Adobe is to rebrand its current Creative Suite (CS) as the Creative Cloud (CC), focusing all its development efforts on its flagship Cloud offer.

New Adobe CC branding

New Adobe CC branding

The new branding will see all application names followed by ‘CC’, such as Photoshop CC – rather that the incumbent PhotoShop CS title.

Adobe announced at its Los Angeles AdobeMAX summit on Monday  that there are no plans for future releases of Creative Suite or other CS products - which include Photoshop, InDesign, Illustrator and Dreamweaver -  with all creative software developments focussing on the Creative Cloud.

Adobe acknowledged that the move may anger current customers, saying, ‘We thought long and hard before doing this, and we understand that this transition may be hard for some people.

‘By focusing development on Creative Cloud, Adobe can accelerate the rate of innovation that it can deliver to creatives worldwide.’

The Adobe CC launch

The Adobe CC launch, with updated application icons

Desktop tools that were part of the Creative Suite family will now only be available only as part of Creative Cloud.

The Creative Cloud uses a centralised hub of files, fonts, settings and notifications, meaning users can share files and work collaboratively. With the new version of CC, which will be available from June this year, all files and assets will automatically be synchronised between desktop, cloud and mobile devices.

According to Adobe, userscan purchase a single-app membership plan – such as Photoshop – though it says ‘it is more cost effective to purchase the Creative Cloud complete individual plan’. 

The Adobe MAX conference opening session also saw the company announce prototypes for its first foray into hardware, with plans shown for the new Project Mighty Cloud-connected pen and the Project Napoleon Cloud-connected ruler.

Project Mighty

Project Mighty

Project Mighty,  which was developed alongside industrial design consultancy Ammunition, allows users to draw as they would with a traditional pen, storing their creations on the cloud. Images can then be transferred across different Adobe applications.

The Project Napoleon ‘short ruler’ has been designed the complement the Project Mighty pen, and Adobe says the digital ruler ‘is designed to bring back some of the feeling of drawing with analogue tools like the T-square and triangle.’

Project Napoleon

Project Napoleon

Both products are currently in prototype stage.

Readers' comments (4)

  • Come on guys, Photoshop does not have a Cap S in the middle!

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  • Duly noted, we got a bit cap-happy…

  • Impressed with Creative Cloud, and have subscribed since the start. Adobe has kept their applications at the cutting-edge of development, with frequent upgrades. I haven't made best use of the Cloud for file storage and sharing, but hope to take advantage of this. Project Almighty sounds exciting. I've used a Wacom tablet for many years, and never touch the mouse. I wonder how this will compare.

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  • I am a creative Artworker and Graphic Designer who has been using Adobe products since the early 90's, I would be keen to get ahead of my peers by learning more about the CC range and then be able to assist my clients with future artwork/ software issues.

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  • I am an editor of an industry news outlet and I particularly like the CC concept as it will promote Adobe's need to advertise a business model which may well need additional persuasive efforts.

    Just as long as we're not seen to allow any criticism of their approach.

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