Friday, 28 November 2014
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Aesop brands Maasai safari camp

Aesop has created the identity for Lawaso Cottages, a Kenyan safari camp owned and operated by the local Maasai people.

Identity

Identity

The camp, in Kenya’s Rift Valley Province, has been set up by Maasai warrior and safari guide Paul Lebeneyio, with the backing of the UK-based Lawaso Maasai Foundation.

Aesop was appointed to the work last year through a business contact and says it presented concepts ‘around a camp fire’ earlier this year.

Vehicle livery

Vehicle livery

The consultancy says it has developed an identity with an elongated ‘A’ in Lewaso, which ‘represents a leaping Maasai warrior performing the tribe’s famous ritual dance’.

As well as the identity, Aesop has also created stationery, staff uniforms, merchandise, vehicle livery and a website, which is set to go live later this year.

Advertising

Advertising

When the camp opens next year, Aesop will also roll out the branding to the interiors ‘in a sustainable and appropriate way’.

Aesop executive creative director Martin Grimer says, ‘Bringing Lewaso’s story to life was a great experience, not least for one of our narrative planners who literally presented work to a group of warriors sitting round a fire.’

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