AKQA creates World Wildlife Fund's first iPad app
AKQA’s Washington DC office has created an iPad app for the World Wildlife Fund (WWF).
The app, entitled WWF Together, uses origami animals and portraits shot by environment photographer Morten Koldby to help users learn more about endangered species.
There are eight different animals in the series including whales, elephants, rhinos and the iconic WWF panda. By clicking on the portraits users can access editorial conccnte, videos, photography, facts and downloadable origami folding instructions.
Once each story has been completed, users can then share animated origami animal videos with friends via social networks and email.
The app also utilises the iPad’s location-based services, showing how far users are from 60 different species around the world.
The free app can be downloaded now from the iTunes store.