Annual report design can boost bottom line, says Merchant
Top FTSE 500-listed companies with strong annual report communications outperform those with weaker communications by 13 per cent, according to a new survey.The research - published by Merchant, itself a design consultancy specialising in annual report communications - looked at a hypothetical 'total shareholder return', comparing any given company to its position in the previous year's survey.Robert Moser, managing partner at Merchant, says the purpose of the exercise ...
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