Branding adds a lot to the UK economy, claims report
What have inward investment, gross domestic product and tax returns got to do with the value of branding?These are the factors influenced by branding that will need to be explored in any potential methodology attempting to measure the value of branding to the UK economy, according to Interbrand head of brand valuation Julian Dailly.While brand valuation has traditionally focused on the value of a brand as a single entity and to its owner, a study published last week - The ...
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