Brockmans Gin to be launched in the UK
Gin brand Brockmans Gin, which is intended to be drunk neat with ice, launches in the UK in November. Design consultancy Us claims that it was involved in its development, from concept creation and naming to branding, packaging and communications. It worked with brand development agency Ten 100 to develop the brand positioning and strategy for the product. The drink is primarily aimed at young bar or club drinkers.