Build’s identity for Ukrainian TV channel PlusPlus
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Build’s new branding for Ukrainian children’s TV channel PlusPlus is based around a ‘family’ of animated characters.
The family of characters
The consultancy worked with Ukraine-based illustrator Edik Katykhin, who created the family of characters, which can be used as a flexible, modular system by varying colours, shapes and expressions.
On-screen graphics
Build founder Michael C Place says, ‘The channel is very much about learning and is quite family-oriented, so we wanted to have a family of characters.
The family of characters
‘It was also important that we worked with an Eastern European illustrator to get that particular sensibility – it almost has the feel of pre-Iron Curtain cartoons.’
On-screen logo
Build has created a system of on- and off-air guidelines around the character system, for example introducing different colours for use at different times.
On-screen graphics at night
The consultancy worked with animation studio Animade and sound design consultancy Sonica Studios to develop a series of teasers, identity and endboard animations.
Build was appointed directly to the work around 10 weeks ago by client Natasha Vashko following a recommendation, according to Place. PlusPlus is a new children’s channel from Ukrainian broadcaster 1Plus1 and launches this month.
PlusPlus typeface
Readers' comments (3)
Iftkhar Rashid | Fri, 3 Aug 2012 4:24 pm
Neat! Reminds me of those very old very "soviet" style design books you flick through. Nicely softened with the characters :-)
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Anonymous | Fri, 3 Aug 2012 7:09 pm
it really looks like a japanese game called locoroco (http://www.locoroco.com/), it looks really nice but....
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sarah j | Tue, 16 Oct 2012 9:48 am
looks like this guys work www.onesidezero.co.uk
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