Bulletproof creates new look for Strongbow
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Bulletproof has created new branding and packaging for Strongbow cider.
Identity
The consultancy has brought in a redrawn brand mark, as well as an embellished version of the arrow device and ‘exploding fruit photography’, which is used on secondary packaging.
Tony Connor, design director at Bulletproof, says the new identity is ‘simple yet powerful’.
Packaging
He adds, ‘The duality of the brand mark represents both the crisp cut-through product taste and brand heritage via the crafted arrowhead, confident archer and tension in the bow.’
He adds, ‘The archer stands with pride, creating impact through the strong black and gold colourways.’
Secondary packaging
Bulletproof is rostered to Strongbow brand owner Heineken and has worked on previous projects for the client including branding and packaging for Strongbow Gold.
The new branding and packaging launches this week.
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Readers' comments (7)
Mr Rex | Tue, 12 Jun 2012 12:36 pm
Tony Connor, design director at Bulletproof, says the new identity is ‘simple yet powerful’
In fact so powerful he's snapped his bow! I would have refined the bevel on the mark to create a more crafted impression.
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Judgement Day | Tue, 12 Jun 2012 2:27 pm
Nice idea, badly done, photoshop bevels here I come! Nasty type as well.
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NooNoo | Tue, 12 Jun 2012 2:44 pm
Wow.. when you compare this to the current pack you can really see how far its come... nice idea thats obviously very ownable to strongbow.
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Tinky | Tue, 12 Jun 2012 5:02 pm
I love the duality of the bow and the arrowhead, very strong idea indeed, well done Bulletproof.
I'll be honest, don't get the photoshop comment by Judgement Day. Looks purely vector to me?
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Mark | Tue, 12 Jun 2012 5:57 pm
New logo is pretty decent!
Bet it still tastes like crud though.
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Hangover | Wed, 13 Jun 2012 9:29 am
Impressive!!!
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M@3!K | Fri, 15 Jun 2012 2:21 pm
I agree with Judgement.. Good idea, but a bit to heavy, looks like the default setting in Photoshop, then traced in Illustrator. Type the same, it's not quite worked. Just some tweeking needed..
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