Business leaders say branding is key to recovery

12 February 2009

A majority of UK companies see a successful rebrand as a key way of weathering the recession, according to new research.Implementation, Rebranding and Design, a report commissioned by branding consultancy the Principle Group, surveyed 250 marketing directors of blue chip companies and UK business owners, and found that the majority recognise the importance of rebranding in a downturn and acknowledge the role of design in assisting business recovery.Levels of confidence ...

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