Daily Mail website wins top design effectiveness award
The Daily Mail’s website, designed by Brand42, has won the Grand Prix Award at this year’s Design Business Association Design Effectiveness Awards.
Brand42 redesigned the Daily Mail’s MailOnline website in 2008, introducing a three-column grid, colour-based branding system and cleaner type and navigation.
Since the redesign, the website’s annual revenue has grown by 455 per cent, from £4.5 million in 2008 to £25 million in 2012.
Mailonline is now the world’s biggest newspaper website, attracting 84.9 million unique monthly browsers, up from 18.7 million in 2008.
A total of 16 gold awards were handed out. Dew Gibbons bagged two, with others going to Blue Marlin, Brand42, BrandOpus, Creative Media, Front Page, Good, JKR, Kinneir Dufort, M&S inhouse store design team with KIWI&POM, Path, Positive, Springetts, Studio 176 and WPA Pinfold.
In addition, 24 silver and 21 bronze awards were also given out.
The International Export Award, for the most effective collaboration between a UK consultancy and an overseas client, went to Blue Marlin and Cadbury Kraft Foods India for the Cadbury Bournvita project.
Elmwood cemented its position at the top of the DBA Design Effectiveness League Table for the fourth year running, leading nearest rival Pearlfisher by 50 points.
You can see the full list of Design Effectiveness Award winners here: www.effectivedesign.org.uk.