DairyCo looks outside London for fresh, less expensive identity
A new dairy company has commissioned a South West design consultancy to create its brand guidelines because it says London designers are too expensive.DairyCo, which replaces the Milk Development Council, launched on 1 April.DairyCo head of communications Philippa Stagg says, 'I had to consider money very carefully and in this case a London design consultancy was not the best value.'Swindon-based MHD Partnership's designs will be rolling out across DairyCo's website, ...
