Design openings as London 2012 partners need push
The marketing departments of the London Olympics' biggest corporate sponsors could be in the firing line following the publication of research by Ledbury Group last week.Ahead of the Olympic handover to London in August, Ledbury commissioned a survey of 1000 'opinion- formers', and found that more than 40 per cent were unable to identify a single sponsor of London 2012.This is bad news for the six companies that have jointly invested £300m in the games. But it could ...
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