Everything Everywhere to launch new brand
Mobile company Everything Everywhere, which operates the Orange and T-Mobile brands, says it is to launch a new brand this year.
The announcement comes following reports - denied by Everything Everywhere - that the Orange and T-Mobile brands could be scrapped and replaced by the Everything Everywhere brand or a new brand.
A spokesperson for Everything Everywhere says, ‘Everything Everywhere confirms that we are planning to launch a new brand in the UK later this year.
‘This new brand will sit alongside our existing brands Orange and T-Mobile. We will reveal more information on our exciting plans in due course.’
Orange and T-Mobile merged in 2010 to form the new Everything Everywhere company, but continued as separate brands.
The Everything Everywhere brand identity was created by Figtree, with input from Orange ad agency Fallon and T-Mobile ad agency Saatchi & Saatchi.
Last year Everything Everywhere launched new branded stores, selling Orange and T-Mobile products.