Ex-Wallpaper team unveils Esquire redesign
Hearst Communications’ Esquire magazine launches its redesign tomorrow, devised by the title’s art director David McKendrick.
The September issue of the magazine, which was founded in the
‘[The redesign] was about making it a more sophisticated men’s magazine,’ says McKendrick, formerly head designer of the bespoke department at Wallpaper magazine.
‘It is almost harking back to a little bit of the heritage. I wanted it to feel much more like a book, something easy to digest and navigate.’
Under the direction of editor Jeremy Langmead, who also joined from Wallpaper, where he was editor-in-chief, the magazine aims to reflect the ‘values and needs of the modern man’.
The most distinctive change is the size, which is more commonly seen in the
‘It is now a more logical, better-looking magazine. I really wanted to create something unique and try to move away from the world of men’s magazines as they are now,’ adds McKendrick.
The magazine will see the return of the original Esky motif designed by cartoonist E Simms Campbell in 1933.
McKendrick has also been a senior designer at North and a designer at Graphic Thought Facility.