Sunday, 01 February 2015
Advanced search

Flagship London Dunhill store details unveiled

Alfred Dunhill's flagship London store is due to open this summer, with interiors by South African designer Graham Viney. It will include a private members' club, spa, private cinema, games room and restaurant.

The menswear retailer is considering whether to stay in-house or brief consultancies to create a website and identities for the club and restaurant.

The London Home of Alfred Dunhill, as the 2000m2 complex is to be called, will be housed in a Grade I-listed townhouse on Davies Street, London W1.

Architect Aukett Fitzroy Robinson was appointed 18 months ago to remodel and restore the building.

AFR director of mixed-use operations Andrew Murdoch says, 'Dunhill wants to set retail within a domestic setting, so the interiors are very restrained. The only contemporary element is the restaurant, which has a very different feel to the rest of the building.'

Have your say


Follow Me on Pinterest