Frost brands Sydney bar Grain
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Sydney-based consultancy Frost has created the identity for new bar Grain, in the city.
Grain identity
Frost was tasked by Four Seasons Hotel Sydney to develop an informal and unpretentious identity for the new bar.
The identity on a coaster
The consultancy says it has based the branding around the core idea of ‘the fine craft of drinking’, with the brand-name Grain referencing the ‘hand-made, artisan’ products and the natural timbers used in the bar interior, which has been designed by Dreamtime Australia Design.
Menu
Frost created a bespoke, hand-crafted typeface for the identity, which it says is based on joinery and woodworking.
Website
The new identity is being applied across the interior, signage, menus, glassware – and even biscuits.
The identity on biscuits…
Readers' comments (2)
Michael McCann | Wed, 10 Oct 2012 8:57 am
Vince Frost and his team did a fantastic job with the branding of Grain. Congratulations!
Michael McCann
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Michael McCann | Wed, 10 Oct 2012 8:57 am
Vince Frost and his team did a fantastic job with the branding of Grain. Congratulations!
Michael McCann
Unsuitable or offensive? Report this comment