Future brand trends uncovered
The shift towards softer, more emotional and intuitive brands and products will be just one of the trends that designers need to be aware of next season, says trend research group The Future Laboratory. ‘Womenomics’ – or ‘soft branding’ – is just one of five trends that will be explored at Future Laboratory’s forthcoming bi-annual Trend Briefing Day in April. Chris Sanderson, creative director at Future Laboratory and Viewpoint Magazine, says, ‘We don’t ...
This content is only accessible to subscribers of Design Week. To subscribe click here.
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to the entirety of DesignWeek.co.uk
You can save £75 on the annual cover price when you subscribe today.
The Top 100
Awards Book of the Night
