Green Room designs Nu Skin interiors
Green Room has designed a new showroom for anti-aging skincare company Nu Skin.
The centre, based in London’s Soho, used for sales, training, meetings and conferences, covers approximately 140m2. It is used mostly for the direct-selling brand’s distributors to receive information on the products and speak with Nu Skin consultants.
Green Room was brought in to work on the project about 18 months ago.
The interior designs are inspired by the Nu Skin brand, according to Green Room, which says it has created a ‘bright, contemporary and flexible space.’
Mike Roberts, Green Room creative director, says, ‘They wanted it to reflect the brand, so it’s optimistic, bright and clean.
‘It’s called a Nu Skin Spark centre, as it’s used to “spark” conversations, so people can either go having pre-booked an appointment or people can walk in off the street if they want advice on becoming a distributor.’
The space uses a white, blue and grey colour palette, and materials include wood, glass and stainless steel, creating reflective surfaces to reference the ‘fountain of youth’ graphic used in the Nu Skin logo.
Spot-lights are used to define different areas and highlight points of interest, with pendant lamps aiming to ‘enhance the premium feel of the area’, according to Green Room. The walls are used to display images, product information and brand stories.
Integrated AV equipment is used to show videos, and the space is flexible to allow larger conferences in the evening.