Holmes & Marchant unites chocolate and cheese in new Philadelphia offering
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Holmes & Marchant has created the packaging for Kraft Food’s new Philadelphia Cadbury variant, which launches this week.
The chocolate and cream cheese spread is described on-pack as ‘light Philly blended with delicious milk chocolate.’
The variant has been launched following Philadelphia owner Kraft Foods’ acquisition of Cadbury in 2010, in a deal worth £10.2 billion.
Holmes & Marchant, which is rostered by Kraft Foods and has worked with the company for 17 years, was asked to design the packaging following similar work for the company, according to the consultancy’s managing director Simon Gore.
He says the consultancy has worked on Philadelphia for five years and created its current identity and packaging. It was appointed to work on the Cadbury variant six months ago.
Gore says Holmes & Marchant has also worked on a similar product for the German market, which saw a Milka-branded chocolate Philedelphia variant launched last year.
‘Philadelphia and Cadbury are two very strong brands,’ says Gore, who believes the product will be successful in the UK due to Cadbury’s popularity.
He says, ‘People are very particular about their chocolate, just as Milka is big in Italy and Germany and Hershey’s is in America.’
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Readers' comments (13)
Sue | Thu, 2 Feb 2012 6:34 pm
Just bought this and tasted it, delicious buy what to have it on? Recipe suggestions needed please. It tastes like chocolate cheese cake. I think I could become addicted. Mmmmm
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Trace | Sat, 4 Feb 2012 6:24 pm
cant wait to try it, if it tastes like choc cheesecake i think it would be nice spread on a digestive biscuit x
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Karl | Thu, 9 Feb 2012 2:26 pm
Why don't you try it as a topping for a sponge cake? Is this product in UK?? Or just U.S atm? If it's as nice as I hope it is, sod the recipe give me a spoon!!
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Anonymous | Tue, 14 Feb 2012 4:28 pm
yes they do sell it in the U.K because i saw it in asda yesterday
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Laura | Sat, 25 Feb 2012 3:34 pm
Hi, can somebody tell me how much it is in Asda, Uk, please. Thanks
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Anonymous | Fri, 2 Mar 2012 9:27 am
I the Co-op £1.97p
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Nadia | Sat, 3 Mar 2012 11:23 pm
Buy one get one free in Tesco currently.
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jo | Mon, 5 Mar 2012 7:52 pm
its £1 in morrisons. I eat it on rivita its delish mmmmmmmmm
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Annabelle | Wed, 7 Mar 2012 9:31 pm
Apparently it's delicious on a white bagel - this is how I'm going to try it!
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jeffrey | Wed, 14 Mar 2012 10:33 am
how many weight watchers points would it contain
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