How to keep women in the product design equation

26 March 2009

It's a glaringly obvious point to make, but overlooking a consumer segment that comprises around half the population is a very rash thing to do, regardless of whether or not there's a recession on.So companies that fail to take into account the needs of women are taking a needless risk and, according to Agnete Enga, New York-based senior product designer at US consultancy Smart Design, they need to do more than just paint their product pink to make amends.'You have to consider ...

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