Interbrand rebrands NYSE Euronext
Interbrand has created a new identity for NYSE Euronext, the body that operates the New York Stock Exchange and other markets.
As well as the New York Stock Exchange, NYSE Euronext runs markets in London, Paris, Chicago and other locations around the world.
A spokeswoman for Interbrand says the new identity is based on ‘an abstract representation of the world’.
She adds, ‘[The identity] carries the ideas of collaboration and growth forward into a flexible, globally relatable graphic language.
‘As the logo animates it brings the energy of this theme to life, reflecting diverse elements coming together to create a central point of interaction and activity.’
Interbrand was appointed to the rebrand work due to its role as a long-term partner of NYSE Euronext.