Thursday, 23 October 2014
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Irma Boom’s new Rijksmuseum identity

Dutch designer Irma Boom has created a new identity for the Rijksmuseum in Amsterdam.

Identity

The new branding replaces the previous logo, designed by Studio Dumbar, which has been in place for 32 years.

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The Rijksmuseum first opened in 1800 and houses artworks by Frans Hals, Rembrandt, Vermeer and others.

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It is currently undergoing renovation, set to complete next year, which is being led by Spanish architect Cruz y Ortiz, with French exhibition designer Jean-Michel Wilmotte working on interiors.

Bag

Boom says, ‘My starting point was the fact that the Rijksmuseum is a national museum with international appeal. The design is clear and powerful and anchors the museum in the present.’

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The new identity features the new de Rijksmuseum typeface, which has been developed by Paul van der Laan of the Bold Monday font foundry.

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The Rijksmuseum says the new identity uses a colour palette ‘the DNA of the Rijksmuseum’, which is based on highlights of the gallery’s collection and is used across different collateral.

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Readers' comments (4)

  • great congratullation;)

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  • Nice.

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  • Too bad it's misspelled.

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  • clever :)

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