Jaguar launches new identity
Car manufacturer Jaguar has launched a new identity, developed by US-based consultancy Spark 44.
Spark 44, which launched last year, is part-owned by Jaguar Land Rover. The consultancy has also developed Jaguar’s new marketing and advertising campaign.
Jaguar says the rebrand, which it says has been influenced by the ‘alive’ marketing theme, is the most extensive change to its visual identity for 40 years.
It involves the introduction of a new typeface, developed exclusively for Jaguar, as well as changes to the ‘leaper’ and ‘growler’ brand symbols.
Adrian Hallmark, global brand director for Jaguar, describes the work as ‘effectively a brand reset’.
He adds, ‘Our refreshed corporate image and the new global marketing campaign both underline the confidence we have in our existing products, and the vision we have for the future of the brand.’
The new identity is rolling out from this week.