Johnson Banks designs fashion stamps for Royal Mail
Share
-
Alexander McQueen
Johnson Banks has designed a set of first class stamps for The Royal Mail celebrating ten British fashion designers.
The stamps, which launch today, capture the clothing of designers and brands including Tommy Nutter, Zandra Rhodes, and Alexander McQueen.
The consultancy commissioned fashion photographer Sølve Sundsbø to photograph ten outfits which summed up British fashion.
Models were used and asked to ‘embody the ideal silhouettes of the various fashion eras,’ according to the consultancy which obtained the wears from the designers or their estates, and from vintage stores. The sourcing process took three months.
‘It’s hard to make clothes look interesting if no one is wearing them’ says Johnson Banks creative director Micharel Johnson, who adds, ‘On a tailor’s dummy they look flat and lifeless.’
After a two-day shoot the images were retouched to erase feet and hands, and ‘judicious cropping and retouching’ was used to bring out lines, textures and movement, according to the consultancy.
Readers' comments (2)
Pixie | Tue, 15 May 2012 2:18 pm
This could make me start stamp collecting!
Unsuitable or offensive? Report this comment
Richard Eisermann | Tue, 15 May 2012 3:57 pm
Johnson Banks have done it again. These new stamps are a fantastic follow-up to the Mr. Potato Head collection, but in a completely different way. It is a refreshing way to look at fashion - the elimination of the models' features allows you to focus on the design of the clothes, instead of the image. Kudos!
Unsuitable or offensive? Report this comment