Lambie-Nairn creates Zubo identity
In an unprecedented move, computer games giant EA has turned to branding consultancy Lambie-Nairn to create a complete identity and packaging design for Nintendo DS game Zubo.EA has always used in-house marketing teams for branding and packaging, but hired visual brand specialist Lambie-Nairn on the strength of work the group did for phone company O2 seven years ago.Lambie-Nairn senior client director Andy Hayes says the consultancy, which was appointed in February, was ...
