Landor designs new Simply M&S range packaging
Landor has worked on the new Simply M&S range packaging alongside the retailer’s in-house team.
Simply M&S is a range from Marks & Spencer of everyday food at ‘value prices’, part of the retailer’s food strategy to offer customers more choice and encourage people to do some of their everyday shopping at the store. It comprises 800 new and current lines.
In May last year Marks & Spencer launched the initial Simply M&S brand, though it was relaunched last week with refreshed designs. A Marks & Spencer spokeswoman says that Landor was brought in to work on early conceptual work for the range back in 2011, and the designs were developed by the M&S in-house packaging design team about five months ago.
According to Marks & Spencer, the packaging is ‘easy to identify’, using a mostly transparent design to showcase the product. It uses a notepaper graphic and is‘themed around shopping list style labeling’, according to the retailer.