Landor predicts era of austerity
US consumer tastes are turning on a dime as the recession takes hold, according to Landor Associates' latest trends outlook report. On this side of the pond, UK branding groups agree that branding is rediscovering a 'wartime ethic'.The research, for Landor New York's 2009 Trends Forecast: Market Trends and Their Impact on Brands, straddled a year of two halves, during which a paradigm shift took place from conspicuous consumerism to modesty and moderation.'Earlier in 2008, ...
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