Landor rebrands MoneyGram
Landor has created a new visual identity for global money transfer service MoneyGram.
The consultancy, which carried out the work from its London office, says it has built the identity around an ‘energy globe’ combined with a free-flowing illustrative style.
Landor has also introduced the new ‘Bringing You Closer’ positioning.
The new identity is set to roll out globally, and Landor has created a brand centre containing the complete set of brand assets to allow bespoke communications to be created for local markets.
Victoria Partridge, executive director, client services at Landor, says the new identity is ‘energetic and rejuvenated, with a strong strategic insight’.
The new identity is rolling out internationally from this month.