Sunday, 26 October 2014
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Lydia Thornley creates Music in Detention identity

Lydia Thornley Design has created the identity for Music in Detention, an organisation which brings together detained immigrants with professional musicians and local communities.

Identity compact

This allows people to share, create and communicate through music, which the charity says is often co-written by detainees and community groups who communicate via the music alone.

Consultancy founder Lydia Thornley says the branding considers ‘complex audiences – including detainees, local communities, music organisations, immigration removal centre staff and musicians’.

From this she says she has created ‘one visual language that can communicate different things to different people.’

Music in Detention business cards

Music in Detention business cards

Research involved joining a workshop at Yarl’s Wood Immigration Removal Centre with a tabla player and a Kathak dancer.

‘The logo turns a stave into a set of coloured streamers. Or if you turn it by 90 degrees, brings a set of strings to life,’ says Thornley.

At the beginning of the project Lydia Thornley Design worked in tandem with interactive consultancy Float, which has designed a new website. The two groups shared research for their respective briefs. 

Application of Music in Detention brand

Brand applications

Stationery has been designed for print, templates have been produced for documents and posters and guidelines have been created for CD faces and sleeve layouts.

‘This allows us to set up a system that facilitates layout and production on demand by a range of users across two sites and a number of music providers,’ says Thornley.

Early schematic design has also enabled Thornley to set up an identity framework ‘that is capable of growth and anticipates wider marketing applications as the organisationʼs needs evolve,’ she says.

Music in Detention compliments slips

Music in Detention compliments slips

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