Mark brands Blog North
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Manchester-based consultancy Mark has created a new identity for the Blog North organisation.
Blog North logo
The network has developed from the Manchester Blog Awards and aims to promote good writing, also running an awards scheme – the Blog North Awards.
Blog North Awards logo
Mark Lester, creative director at Mark, says the consultancy has developed a typographic identity and branding for the organisation.
Poster
He says, ‘In its simplest form its based on a keyboard typeface.’
Poster
Lester says the flexible identity can be used for different touchpoints such as posters, mugs, T-shirts and USB sticks.
A mug of ‘T’
The same identity is used from the Blog North Awards, with the * key used to signify a winner.
Winner’s T-shirt
Blog North has been set up by stakeholders including Creative Tourist and Culture Vultures.
USB stick
The first Blog North Awards will be held on 17 October as part of the Manchester Literature Festival, which is also a Mark client.
Readers' comments (1)
Geraldine | Sat, 8 Sep 2012 6:53 am
These are neatly thought identity ideas. Keyboard typeface is simple, yet a proven approach by branding consultants to make the brand visible. Thanks for sharing!
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