Martin Sorrell says recession is key design issue
The only significant issue facing the design industry in the next two years will be 'recession, recession, recession', according to WPP chief executive Sir Martin Sorrell.Speaking exclusively to Design Week last Friday - the day that WPP released its preliminary results for 2008 - Sorrell sounded under pressure, the global advertising and communications giant having reported a 5.8 per cent fall in profits.Sorrell famously described the last downturn as 'bath-shaped', ...
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