Microsoft unveils new identity
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Microsoft has updated its logo for the first time in 25 years.
The company says it is unveiling its new identity as it prepares to release new versions of nearly all its products – such as Windows 8, the Windows Phone 8 and the next version of Office.
The new logo uses the Segoe font, bringing it into line with the typeface currently used on all its products.
This also brings it in line with the Windows 8 identity developed by Pentagram partner Paula Scher, which was unveiled earlier this year. Microsoft would not confirm which external agencies it has worked with on the new overall identity.
Components of the new identity
The logo also features a new four-part symbol – resembling Microsoft’s Metro user interface - which Jeff Hansen, Microsoft’s general manager of brand strategy, says, ‘is important in a world of digital motion’.
Hansen says, ‘The symbol’s squares of colour are intended to express the company’s diverse portfolio of products.’
He adds, ‘The new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colours.’
Microsoft says it is rolling the new identity out on its website, ad campaigns and stores, starting with three stores in the US.
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Readers' comments (15)
Stuart Smith | Thu, 23 Aug 2012 8:23 pm
Let's go through the 'square' windows!
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Kelly | Thu, 23 Aug 2012 11:03 pm
wow. 4 squares. must have taken them months to get this one right...
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Gopinath Kandukuri | Fri, 24 Aug 2012 8:38 am
nice
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Ginner Zapata | Fri, 24 Aug 2012 11:13 am
Wait a minute, r u telling me that these four squeres weren't part of the de previuos logo? cause' i'm sure i have seen them before.. :P hahaha
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Martin Aubrey | Fri, 24 Aug 2012 4:08 pm
Wonder how many noughts are on the invoice?
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Jason | Fri, 24 Aug 2012 4:08 pm
Has the winds of change stopped blowing? The four squares flag so well known has went flat
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Jason Hunt | Fri, 24 Aug 2012 4:14 pm
And have you seen how tiny it is on their homepage?? They must be trying to hide it away in a dark corner - what a good idea...
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Ben Toms | Fri, 24 Aug 2012 4:36 pm
HHHHHHMMMMMM someones taking a leaf of the apple!!!!!!!!
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Tim Masters | Fri, 24 Aug 2012 4:53 pm
More cutting edge work from Microsoft.
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Kevin | Fri, 24 Aug 2012 4:58 pm
I'm not entirely sure what people were expecting the new Windows logo to look like. They've streamlined what was already in existence and the result is entirely in keeping with Microsoft's new Metro design strategy. We should be applauding their stripped-back design philosophy, of which this is a tiny part.
I'd take Windows 8 over a Mac OS any day.
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