Saturday, 25 October 2014
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Minale Tattersfield in VE Day celebrations

The Imperial War Museum is organising a six-month festival to mark the 50th anniversary of VE/VJ Day, with an identity by Minale Tattersfield and a wartime garden designed by Sir Terence Conran.

The festival will run from 17 March to 28 August. It will include a ú1m exhibition with concept designs by Trickett &Webb called The Channel Islands: Occupation and Liberation 1940-1945 (DW 18 November 1994). Other events include a Channel Islands fair and a fashion show designed in-house. There is also a Royal Society for the Arts display of a student project called Children of War.

The London museum approach-ed Conran to design a wartime garden as part of the Chelsea Flower Show (23 to 26 May). He describes the garden project as "a romantic piece of theatre" and confirms he is being paid "a modest sum" by the museum.

"I've designed a bombed-out shelter at one end and a victory trellis at the other," he says.

Minale Tattersfield designed the museum's existing identity, and the new logo is "in the same style," according to Minale Tattersfield designer Paul Astbury. "VE/VJ Day is about celebration, coming out of the gloom, we wanted to project a feeling of hope on the horizon."

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