Sunday, 21 December 2014
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Monstrous designs for sweet brand Tingz

B&B Studio has created designs for Tingz, a new Peppersmith sweet brand, which claims to be ‘actively good for teeth’.

Bowie and Floyd are the Tingz brand characters

Bowie and Floyd are the Tingz brand characters

The consultancy was appointed on the strength of its work for the main Peppersmith brand which was launched by two ex-employees of juice company Innocent in 2010.

Tingz point of sale box

Tingz point of sale box

According to Peppersmith, Tingz are made with Xylitol – a natural wood sugar – and have been accredited by the British Dental Health Foundation as having plaque-reducing properties, which lessen the risk of tooth decay.

Tingz point of sale box

Tingz point of sale box

B&B’s visual approach was to ‘appeal to kids’ sense of fun’ with a pair of hairy monsters named Bowie and Floyd, who will be developed into a brand world.

Tingz design by BB Studio

Packaging, a website and booklets have been created, which tell the monsters’ stories, as well as trade show stands and marketing materials.

Tingz design by BB Studio

To reassure adults, ‘the packaging relies on the monsters’ mouths, highlighting dental health,’ says B&B Studio, which has created a heart shaped tongue for the monsters.

Point of sale boxes containing individual bags use a monster’s mouth as  a hollow for people to reach in and grab packs. 

BB Studio is creating a brand world featuring the characters

BB Studio is creating a brand world featuring the characters

B&B Creative Partner Shaun Bowen says, ‘Peppersmith is an adult brand with a grown-up wit. Our challenge was to stretch their appeal to children in a way that retained their edge; the result is a brilliantly fun world that appeals to kids and their parents equally.’

Readers' comments (1)

  • It's about time that someone took up the gauntlet and used this amazing product in confectionery. Hopefully others will follow!

    It's not only teeth that benefit, it has other beneficial properties that help to keep the body healthy too.

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