Mother London create refreshed look for Boots pharmacies
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Mother London and Jupiter Design has worked with Boots to design the refreshed-look pharmacies, consultation areas and the new Pharmacy & Health area for the brand’s website.
The revamp is led by Boots’ new ‘condition-led’ pharmacy approach, launched to reflect the population’s increasing longevity.
The new pharmacy area look and feel, implemented by Jupiter Design, will be used both in-store and online, with a new design and iconography by Mother that aims to make it easer for for customers to find and access healthcare and pharmacy services.
Iconography will replace the traditional people-based imagery used, and a new tone will be used across marketing materials, aiming to inspire customers to find out more about their health.
According to Boots, the new icons and language will ‘give a brighter, sharper and more dynamic way of communicating healthcare and pharmacy products and services’, while new in-store fixtures and fitting aim to ensure the pharmacy area is more visible.
Consultation rooms are also being revamped ‘to inspire better conversations between pharmacists and customers.’
The new Pharmacy & Health area has been launched on the Boots website, designed by the Boots in-house team.
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Readers' comments (5)
Anonymous | Tue, 8 May 2012 1:17 pm
For God's sake bring back John McConnell. They seem to be going backwards.
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alice | Tue, 8 May 2012 1:57 pm
I think this kind of icons are not an original and fresh idea :(
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Anonymous | Tue, 8 May 2012 4:57 pm
It's clear, clean and maybe a bit sertile - which is what a pharmacy should be. It works for what it is. They caterer for old and young and it doesn't alienate anyone.
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Anonymous | Tue, 8 May 2012 5:14 pm
Not too bad when you think the average reading age in this country is aged 8-10...
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Anonymous | Thu, 10 May 2012 1:00 pm
I disagree with the earlier older statesperson. Boots is so much easier to use nowadays - not designing for design's sake, and delivering to the needs of the contemporary mass market and I think this work is probably appropriate for the target audience
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